| Inclusivity is good for travelers — and for business. Travel serves as a gateway to the world around us, from tasting local cuisine and going off the beaten path to soaking up the sun. But the benefits of travel aren’t equally accessible to all, and underserved travelers across the globe face high barriers to entry. With underserved travelers making up an increasingly large share of global travelers and global buying power, learning how to attract and retain this audience isn’t just the right thing to do — it’s essential to your bottom line. Our newest research, Journeys for All: Experiences for underserved travelers, can help you understand the needs, preferences, and challenges of those facing barriers to travel. Inside, you'll find actionable insights to help your business deliver more inclusive experiences. Download the first-of-their-kind reports The findings focus on 2,800+ respondents, illuminating key takeaways from Black, Latino, LGBTQIA+ travelers, and travelers with disabilities. Learn insights such as: - 42% of underserved travelers feel limited by their identities when planning travel.
- 80% of underserved travelers prioritize finding destinations where they feel welcomed.
- 71% of underserved travelers state a preference for brands that support diversity and inclusion.
Understand what underserved travelers need and expect — and start delivering experiences to create a more inclusive, successful business. | 
